Aprio ARM recently supported AB InBev’s Zambian Breweries subsidiary when it officially announced a major new investment commitment in Zambia.
In late June 2022, Zambian Breweries unveiled plans to invest US$80 million towards the construction of a new brewery in Lusaka, which will see the leading Zambian brewer double its production capacity.
The plant upgrade, scheduled to be completed by the end of 2023, is expected to create more direct and indirect jobs, expand the company’s agriculture out-grower schemes, offer further procurement opportunities for local suppliers and service providers, and contribute additional tax revenue to government. This investment is in addition to the company’s long-standing contribution to the Zambian economy over many years, with just under US$400 million spent on capital investment programmes in the last decade.
The US$80 million investment is part of Zambian Breweries’ strategy of creating and sharing value and will unlock innovative opportunities within the beer category, see a reduced reliance on imports, as well as open export options.
Working with the local Zambian Breweries and the AB InBev Africa Zone Corporate Affairs teams, Aprio ARM developed a comprehensive media engagement plan for the official announcement of the significant new investment commitment.
The plan included media interviews for Zambian Breweries’ Country Director, Michelle Kilpin, with leading South African and pan African media houses. Zambia’s President Hakainde Hichilema shared one of the media interviews on his personal Facebook page, which has over 1.4 million ‘followers’, welcoming and lauding the investment as critical to overall national economic growth.
Zambian Breweries’ Country Director, Michelle Kilpin commented, after the successful media announcement of the investment commitment: “This has been a super outcome with significant media outreach – the result of a strong plan and great teamwork!”
Aprio ARM services African markets primarily outside South Africa and has extensive working knowledge and experience across all of the continent’s regions in East Africa, West Africa, North Africa, Southern Africa and Indian Ocean African countries.
If you’re looking for a communications partner that understands the African audience, please reach out to Webster Malido on firstname.lastname@example.org or call 079 516 1692.